What’s In A Name?
No matter if you think everyone in town knew Mr. Smith, it’s a good bet they are not going to Google typing in “Mr. Smith’s Estate” to find the auction you are conducting.
You have to think of the search engines more like a phone book. People type in what they are looking for by categories or “key phrases.”
The auction Title and Subtitle fields are opportune places to key phrases descriptors that will help people find your auction listing on Google and other search engines.
Examples of Auctioneers Using Titles and subtitles to great SEO advantage:
Certified Real Estate Auctions
Use the Title field to define the general category of your auction. For example: Roanoke Virginia Land Auction. Then use the Subtitle field to further refine the category. For example: 500 Acres of Roanoke County Farm Land.
You can also use the Short Description as further opportunity to slip in some key search phrases someone might use to find what you have to sell in your auction.
For example, if your auction is full of personal property items, be sure to list them in the Short Description: Tiffany Lamps, Estate Jewelry, Lionel Trains, John Deere tractor, etc.
Company Profile
On your dashboard, you will notice an button called “Edit Company Profile.” If you take a look in here you will see the General Information Tab where you can list your company name, company website, primary company email, and address.
The second tab is Phone Numbers, where you can list multiple ways for folks to contact your company.
The Company Profile Information is used to power the “Contact Us” link on your auction listings, as well as identifying information when your listings syndicate to other auction portals and associations websites.
So take a few moments to be sure the Company Profile information is up-to-date.
[+] Zipcode searches in the member directories was fixed.
[+] State admins can now download membership rosters in CSV (Excel) spreadsheets.
User Feedback
[+] Document size: We have reworked the document handling so that docs 5MB and under show in the IPaper viewer as well as being available for direct download. Anything from 5MB up to 50MB is linked for direct download from the auction’s detail page links menu.
[+] We added several new date/time event labels. The choices now include:
Live On-Site Auction
Live On-Site A… w/ Online Bidding
Bidder Seminar
Broker Seminar
Inspection
Live Auction
Live Off-Site Auction
Online Bidding Only
Online Pre-Bidding
Item Pick-Up
Sealed Bid Auction
[+] Auction Listing Links: We changed the auction list template so that clicking on the Photo Gallery link in the auction list page, takes you straight to the Photo Gallery on the details page. No multiple clicking involved anymore. Virtual Tour linkin auction list now opens up a new window straight to the virtual tour. Clicking the Video link on the auction list now takes your straight to the Video on the detail page.
[+] There were some issues with videos hosted on www.nabnetwork.com not playing inside the Ignite details template when using Internet Explorer. This issue has been resolved.
[+] We rolled out some fixes on sort dates in the current server, with more to come.
Webinars
[+] We are starting training for state association directors/admins specific to Ignite functionality and how it benefits you. We still have slots available. Sign up Here.
[+] Nearly 100 people have attended our free online Ignite webinars. These webinars are conducted online using GotoMeeting and your phone line, so you can see, hear and ask questions. If you haven’t already “attended” one,Sign up Here.
[+] We recorded the best stuff from the webinars and published it in topic-by-topic video. View it Here.
Need Help?
We have heard from so many of you that you really appreciate the newLive Chat Support feature we built into Ignite. We logged 675 Live Chat Support sessions and over 300 Live Remote support sessions in April.
You will find this button located at the top of every page of the Ignite interface. If you need help, we encourage you to jump on Live Chat Support and one of our team members will assist you.
With your permission, we can also do a Live Remote Support session with you using this system, allowing us to view your computer screen and assist you faster.
